SAS uniforms through the years
1948: The New Look
Here we see a classic uniform with a mid-calf skirt. The silhouette, with its wide-lapel blouse and fitted jacket, reflects Christian Dior’s “New Look” of 1947 that revolutionized fashion. The uniform is beautiful, feminine and very much in keeping with the period. The small, modest hat adds a touch of fun to an otherwise classic look.
1949: Shoulder on
This unexpectedly light-colored uniform, with its broad shoulders and mid-calf skirt, is typical of the period. The uniform was designed for flight attendants stationed in Rome and flying to the Far East. The round hat gives the uniform a lift.
1965: Sporty elegance
Designed by French couture house Carven, this uniform has a sporty sixties feel. The use of navy blue makes the uniform more conservative, but the shortened jacket and the addition of the hat and white gloves makes the outfit playful and chic.
1967: Swinging sixties
This playful summer uniform is typical of iconic designer Carven’s work at the time with its fun color scheme and a somewhat straighter silhouette. This uniform is the most popular in SAS’s history among both crewmembers and travelers.
1971: Pure luxury
This Christian Dior winter uniform, with its rich turquoise tone, oozes French elegance. While the hat is somewhat similar to the Carven uniform of 1967, overall this look remains classic Dior.
1983: Simple sophistication
The 1980s were all about volume and in its day, this uniform would have been best in class. It is simple and contemporary while remaining comfortable. The uniform represents SAS as well as the minimalism of designer Calvin Klein. In other words, a successful collaboration.
Review by Eirik Mogseth/School of Fashion Industry
Collection provided by Reidun Boethius
Published: August 30, 2016