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Photo: Ski Team Sweden Alpine


Ski Team Sweden taps SAS biofuel

Find out why Sweden’s alpine and cross-country ski teams have renewed their pledge to purchase biofuel from SAS, and how the SAS Corporate Sustainability program can help SAS corporate customers to reduce their own CO₂ Scope 3 emissions.

Yes, you don’t have to be on a national ski team to take part in the transition to sustainable aviation – sustainable aviation fuel (SAF), such as biofuel, is available to all SAS corporate customers through the SAS Corporate Sustainability Program. For the Swedish alpine and cross-country ski teams, buying SAF means they can offset their CO₂ footprint and reduce their carbon emissions by up to 80% for their flights in Scandinavia. “Making a choice like purchasing biofuel is vital for our climate strategy and for the sport’s long-term survival,” says Malin Westhed, Head of Marketing at the Swedish Ski Association, Cross Country.

“We’re incredibly proud that the national cross-country and alpine ski teams have chosen to continue buying biofuel from us. SAS works hard to cut emissions and we’re happy to have partners in the important transition to more sustainable aviation. SAS has worked with the Ski Association for a long time, and we are honored to fly national team stars to both competitions and training events,” says Theres Briger, Head of Sales Sweden at SAS.

Much like the Swedish ski teams, SAS corporate customers are also interested in reducing their carbon emissions. As Theres Briger says, “We’re seeing an increased interest from corporate customers to reduce their CO₂ Scope 3 emissions, and we’ve introduced the SAS Corporate Sustainability program – it’s an easy and transparent way for corporates to reduce their Scope 3 emissions, simply by purchasing sustainable aviation fuel (SAF).” She continues, “We’re thrilled that our national cross-country and alpine ski teams are setting such a great example by buying SAF.”

Ski Team Sweden Cross Country.

Climate-friendly skiing

For Sweden’s alpine and cross-country ski teams, frequent flying is an inevitable part of the job – they spend over 200 days a year traveling – so the teams are keen to do whatever they can to reduce their carbon emissions. Both teams have several climate initiatives on the go, working closely with SAS and Vattenfall, the Swedish energy company.

As Malin Westhed says, “If we don’t contribute towards a more sustainable environment, then we won’t be able to enjoy skiing on the snow in the future. It’s crucial we adapt and make climate-smart choices when we travel. So, we’re immensely grateful to SAS for creating a model which enables fossil fuels to be replaced by SAF like biofuel.”

Kalle Olsson Bexell, Head of Marketing and Communications at Ski Team Sweden Alpine and Ski Cross, agrees his colleague Malin Westhed that climate action is a major factor in allowing the teams to continue with the sport they love. “We want to do whatever we can to help minimize our climate impact. Naturally, part of that is our travel and transportation footprint, something we strive to minimize through several measures, including our biofuel agreement with SAS,” he says.

Sustainable partners

Vattenfall has played a key role in supporting and guiding the alpine and cross-country ski teams to become more climate friendly. Working with Vattenfall has inspired many of the Swedish Ski Association’s climate initiatives, says Malin Westhed: “They have both inspired and educated us with their expertise. As a consequence, we’ve put more demand upon and inspired other partners to step up their own sustainability initiatives. All our partners have the right expertise in their fields; they have access to the products and resources, so that together we can really make a difference.”

“Being the smart energy partner that we are,” says Åsa Rolke, Brand Campaign Manager Sweden Vattenfall, “we think it’s important to cooperate with SAS and the Swedish ski teams to help reduce carbon emissions. Every step towards fossil free living counts.”

Vattenfall is also highly involved in another ambitious project with SAS, Shell and LanzaTech – investigating the next generation of sustainable aviation fuels, which is electro-jet fuel.

Because, as Åsa Rolke says, people aren’t going to stop flying and “we wouldn’t want them to. We want to keep exploring the world, but we want to do it in a climate-smart way.”

The future of sustainable aviation

And what better way to travel than with SAS’ modern, fuel-efficient fleet – SAS is at the forefront of sustainable air travel and is fully committed to reducing its carbon emissions through a number of initiatives. In addition, SAS aims to take a world-leading position in the usage of sustainable aviation fuels (SAF) that reduce climate-impacting CO₂ emissions by up to 80% in the lifecycle, compared to fossil fuel.

“By purchasing biofuel through SAS Corporate Sustainability Program, you’re contributing toward a more sustainable future and reducing your company’s CO₂ Scope 3 emissions. This is an opportunity for corporates to make a positive impact, here and now,” Theres Briger says.

SAS sustainability targets

By 2025 – 25% decrease in total CO₂ emissions compared to 2005.
By 2030 – SAS domestic flights to be 100% SAF powered.
By 2030 – 100% sustainable materials in SAS’ customer offering.
By 2050 – Net zero carbon emissions, in line with industry targets.


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