Food & Drink
Crunch time at the Cereal Killer Café
A visit to Cereal Killer Café can be overwhelming – even before attempting to put in an order. A kaleidoscopic mass of cereal boxes covers an entire wall. There are 120 different varieties from all over the world; classics such as Rice Krispies jostle for space with more obscure variants – Count Chocula, Boo Berry and Poppin Fruity Pebbles caught our eye. Indecisive guests will find the “cocktail” section of the menu (yes, there is a menu and quite an elaborate one at that) a blessing as it contains more than one type of crispy treat.
The beanie-clad cereal mixologist warmly recommends the Peanut Butter Jelly Time concoction, consisting of Cap’n Crunch Peanut Butter, Strawberry Pops and a sprinkling of Reese’s Pieces.
Now, which type of milk to choose? There are 20 kinds. I opt for standard whole milk and descend the narrow staircase to take a seat in the basement, which has been furnished canteen-style with mismatched chairs and Formica tables in different colours. Wall-fixed display units showcase cereal memorabilia spanning fluffy Honey Monster toys, stickers, and those little plastic figures one used to dig around for in the box – all of which have been hunted down by co-founders Alan and Gary Keery.
We sat down with Alan to learn more about the twin brothers’ hip eatery.
What inspired you to open Cereal Killer café?
Gary and I wandered around Shoreditch looking for somewhere to have breakfast. We fancied cereal and marvelled at the fact that no one served it. It’s a great type of food and we eat it at home, so why not serve it to people when they’re out? We have always been cereal fans and love the life-affirming nostalgia of it; our aim with Cereal Killer is to bring our guests back to their childhood.
Who’s the target guest?
I think it’ll be particularly popular among people aged 20-35 as they’ll find the cereal memorabilia nostalgic. Having said that, a guy came by today saying he’s going to bring his Granny next time, so there’s no age limit.
Which country does the best cereal?
The Brits have a knack for inventing good ones, though the Americans take it a step further by mixing lots of unpredictable ingredients. It’s not always the healthiest option but it’s certainly never boring.
Which cereal box in your vast collection would you save in a fire?
It would have to be the Teenage Mutant Ninja Turtles box from the 80s; it was my childhood favourite and it’s hard to come by these days.
Cereal Killer Café
139 Brick Lane, Shoreditch, London E1 6SB
Text: Emma Holmqvist Deacon
Published: January 28, 2016