The newly opened snack bar The Cereal Killer café in Shoreditch offers 120 different varieties of cereal from all over the world
The newly opened snack bar The Cereal Killer café in Shoreditch offers 120 different varieties of cereal from all over the world

Food & Drink

Crunch time at the Cereal Killer Café

A new snack bar has landed in Jack the Ripper’s old stomping ground of Shoreditch, London – enter Cereal Killer Café, a concept dedicated exclusively to the breakfast staple.

Alan Keery, who opened the hip eatery with his twin brother Gary. A visit to Cereal Killer Café can be overwhelming – even before attempting to put in an order. A kaleidoscopic mass of cereal boxes covers an entire wall. There are 120 different varieties from all over the world; classics such as Rice Krispies jostle for space with more obscure variants – Count Chocula, Boo Berry and Poppin Fruity Pebbles caught our eye. Indecisive guests will find the “cocktail” section of the menu (yes, there is a menu and quite an elaborate one at that) a blessing as it contains more than one type of crispy treat.
The beanie-clad cereal mixologist warmly recommends the Peanut Butter Jelly Time concoction, consisting of Cap’n Crunch Peanut Butter, Strawberry Pops and a sprinkling of Reese’s Pieces.

Now, which type of milk to choose? There are 20 kinds. I opt for standard whole milk and descend the narrow staircase to take a seat in the basement, which has been furnished canteen-style with mismatched chairs and Formica tables in different colours. Wall-fixed display units showcase cereal memorabilia spanning fluffy Honey Monster toys, stickers, and those little plastic figures one used to dig around for in the box – all of which have been hunted down by co-founders Alan and Gary Keery. 

Wall-fixed display units showcase cereal memorabilia.

We sat down with Alan to learn more about the twin brothers’ hip eatery.

What inspired you to open Cereal Killer café?

Gary and I wandered around Shoreditch looking for somewhere to have breakfast. We fancied cereal and marvelled at the fact that no one served it. It’s a great type of food and we eat it at home, so why not serve it to people when they’re out? We have always been cereal fans and love the life-affirming nostalgia of it; our aim with Cereal Killer is to bring our guests back to their childhood.

Who’s the target guest?

I think it’ll be particularly popular among people aged 20-35 as they’ll find the cereal memorabilia nostalgic. Having said that, a guy came by today saying he’s going to bring his Granny next time, so there’s no age limit.

Which country does the best cereal?

The Brits have a knack for inventing good ones, though the Americans take it a step further by mixing lots of unpredictable ingredients. It’s not always the healthiest option but it’s certainly never boring.

Which cereal box in your vast collection would you save in a fire?

It would have to be the Teenage Mutant Ninja Turtles box from the 80s; it was my childhood favourite and it’s hard to come by these days.  

Cereal Killer Café
139 Brick Lane, Shoreditch, London E1 6SB

Text: Emma Holmqvist Deacon

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