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HOUSE OF SCANDINAVIA

This is House of Scandinavia

House of Scandinavia is a place to present and promote the best of Scandinavian culture and unique ideas.

There is something magical about traveling to new places, making new friends, memories and experiences. SAS has made the world accessible to travelers for over 70 years, and as an airline this is our lifeblood. Our task now is to ensure that also future generations can experience the joy of travel and personal growth made possible by visiting places, connecting with loved ones and continuing to do businesses across the world – and we will do so in a sustainable way.

House of Scandinavia is a place to experience the best of Scandinavian culture, values, design, music, film & food, presented by forward-thinking Scandinavian entrants.

As a global pop-up lounge hosted by SAS, will be the setting for inspiring talks and activities all based on uniquely Scandinavian approaches to better solutions and Societal, Economical & Environmental improvements. A shared appetite for innovation, cultural curiosity, creativity, equality, and sustainability, in all its aspects, as the core of what we do, is the basis of collaboration between partners at House of Scandinavia.

House of Scandinavia is a place to present and promote the best of Scandinavian culture and unique ideas in these areas:

People Care

Scandinavian living, society and equality

Tech innovation

Start-ups and problem solving

Culture

Design, Music, Film and gaming

Food /Culinary

New Nordic cuisine

Sustainability improvements

Social, economic & environmental

To build on the words of SAS founder Wallenberg: “moving from the old to the new is the only tradition worth preserving”. This motto will inspire us to keep developing, enabling travelers to explore and connect with people around the world.

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