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Half marathon, full commitment

For SAS customers, time matters – perhaps more than ever if they’re running a marathon.

At this year’s half marathon in Copenhagen, EuroBonus members* are invited to enter the race and enjoy a day full of exclusive offers from SAS in our Exclusive Runners Lounge.

The World Half Marathon in Copenhagen has become a pivotal date on the calendar since the first race back in 2014 and today it attracts more than 20,000 people from all over the world. Covering most areas of Copenhagen and Frederiksberg, the course showcases the Danish capital at its best, and has become a hugely entertaining event for spectators as well.

The EuroBonus member runners will receive a gift pack with their starting number, snacks, a T-shirt from Saysky and a noise canceling running headset (Track+) from SAS’ partner Libratone.

“With our Exclusive SAS Runners Lounge we take care of everything, so the only thing you need to do is to show up, and focus on the race. Or as we say, run with EuroBonus, because time matters”, says Tina Szczyrbak, Manager, Brand ­Engagement at SAS.

After a healthy breakfast in the Lounge, runners will be welcomed by Didrik Fjeldstad, Vice President, Brand & Marketing at SAS, and Danish Olympic triathlete Rasmus Henning, both of whom will participate in the race. With your belongings looked after during the race, it’s time to concentrate on the run itself, which will be kicked off by three pilots, who will cover part of the course dressed in full uniform. You can focus then on achieving the best possible personal result, and ­afterwards celebrate with a well-earned rest, shower, a celebratory glass of champagne and some great food and music.

Who, where, when?

The initial invitation was sent to SAS’ most frequent travelers in a selected area. Log into your account and read more about this half marathon. If you are interested in this event, please contact [email protected] to check availability.

Entrance price is just 5,000 EuroBonus points, which includes starting number, Saysky T-shirt, Libratone TRACK+ headset, food and beverages.

The SAS Exclusive Runners Lounge will be located at Madklubben Østerbro, close to the starting point of the race.

The Copenhagen Half Marathon takes place on 16 September, commencing and finishing on Øster Allé in Fælledparken. The mixed gender elite race begins concurrently with the mass participation race at 11.15am.

Read more about the race at: cphhalf.com

Read more about Madklubben Østerbro at madklubben.dk/oesterbro

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