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Scandi style

Do cities have a style identity? We analyzed street style blogs to find out who wears what in Stockholm, Oslo and Copenhagen.

Illustration: Underlandet Design


Comfortable but fashionable are the key words for stylish Oslo men. A typical uniform could consist of sturdy hiking boots, chinos, a denim shirt and a lightweight bomber jacket. 

Similarly, the women keep both comfortable and warm – but always on trend. Trench coats and other long coats are popular for protection from the unpredictable weather, together with high-waisted jeans, a print T-shirt and loafers or boots.



Illustration: Underlandet DesignStockholm

Stockholm’s fashionable men are drawn to classic, smart casual clothing. Think tailored blazer, shirt, jeans and box-fresh white trainers.

Many women favor a streamlined, sophisticated look with a rock n’ roll twist, such as a suit, long, perfectly blow-dried hair, low heels and edgy jewelry.






Don’t try too hard if you want to blend in in the Danish capital. Effortless style rules here. The fall is warm enough for shorts paired with a T-shirt or button-down, worn-out trainers, a hoodie and a cap. And of course, a bike and a backpack.

Copenhagen women are masters of bohemian­-meets-practical, riding their bikes in long, floral dresses, sneakers and natural, undone hair.

Last edited: August 8, 2018


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