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Unisex pants from fashion brand ÅÄÖ
Unisex pants from fashion brand ÅÄÖ

Photo: ÅÄÖ


Slow fashion

Sustainable fashion is today’s buzzword, and finally, it’s also becoming more than just a tagline. More and more fashion brands bet on fair production conditions, environmentally friendly materials and repairs. Here are some Scandinavian brands you can purchase with a clean conscience.


Launched in Stockholm earlier this year, åäö sells pants designed to withstand almost any adversity, from rain, sun and snow, to mud, red wine or olive oil. The unisex pants are made from a Bluesign-certified Swiss hi-tech material – a certification that aims to minimize the ­environmental impact of the ­production – and sewn by hand in Borås. The company also ­provides a lifetime guarantee to repair any damaged items.



Photo: FonnesbechFonnesbech

Originally founded in 1847 by Anders Fonnesbech in Copenhagen, Fonnesbech was ­relaunched in 2014 by Celina ­Fonnesbech Targalski. The company makes womenswear based on its vast archive of historic pieces, updated with contemporary cuts and fabrics. Each item is marked with one of their symbols representing responsible production, from organic or ­recycled fabrics to production within the EU. For instance, their “New Life” fabric is made from recycled plastic bottles collected in Northern Italy.


Photo: ResidusResidus

Founded in 2016 by Elin ­Mohlander, a designer with a past at fashion brand Filippa K. Mohlander and her business partner Evalena Jonsson.­Residus sources surplus fabrics from Portugal and turns them into beautiful, limited edition dresses. They began by simply knocking on factory doors and drove the first fabrics over to Sweden themselves. Using leftover ­fabrics maximizes the life cycle of existing textiles. When ­working with new fabrics, they only use factories certified with GOTS (Global Organic Textile ­Standard). 

Photo: NorrønaNorrøna

This family-run, Oslo-based outdoor brand has been producing performance-driven products since 1929. In recent years, it has accelerated its ambition to produce its garments sustainably. Today, all its cotton products are made of certified cotton or reprocessed cotton, nearly 60% of its polyester fabrics are made with recycled fibers and nearly all the wool they use is traceable or reprocessed. The company also offers repair service for damaged products.

Photo: Knowledge Cotton ApparelKnowledge Cotton Apparel

The story of this Danish menswear brand began in 1969 when Jørgen Mørup and his father opened a small textile company in the city of Herning. Mørup -began working with organic -cotton at the end of the 1980s. In 2008, together with his son Mads, he founded Knowledge Cotton Apparel, which makes all its clothes with sustainable -materials, such as polyester made from recycled PET bottles and organic cotton.


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