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Photo: Shutterstock


Sustainable fashion trend: Clothing swaps and hire

Fashion has gone sustainable and sustainability has become fashionable. Greater environmental awareness and a clampdown on overconsumption have spawned a growing consumer trend, where the latest hot thing isn’t new, but old, free or just on loan.

Clothes are as much about self-expression as keeping warm and whether we like it or not, we’re influenced by fashion and its eternal hunt for something new. The never-ending clothes production line comes at a huge environmental cost, however, and although the fashion industry has begun to focus on sustainability in production, there’s still a long way to go.

In the meantime, the most sustainable (and economic) way to get new clothes is to buy less and use what there already is. Does that mean we have to wear our old wardrobe forever?  Not at all. Environmentally conscious fashion-lovers have created a wealth of attractive platforms where they can give new life to old items by giving, swapping and borrowing. Here are just a few of them:

Shared wardrobe by subscription withKalo is a subscription concept where, for a fixed amount every month, you can have shared access to a huge wardrobe and can choose from 3, 4, 5, 6 or more items of clothing per month, which will be delivered direct to your door. They’re picked up again at the end of the month and you don’t even need to wash or clean them – Kalo will take care of that. The wardrobe contains labels such as Day Birger et Mikkelsen, Filippa K and Vanessa Bruno.

KALO Kopenhagen

Veras Market på Westmarket, København. Foto: Veras Market

Veras – swap concept and market

Veras is a shared economy concept with an online store, physical stores and a flea market called Veras Market. Here you can pass on your old clothes and earn points, shop for items among those no longer wanted by others and for a fixed subscription fee every month enjoy unlimited access to new clothes. You can also shop directly on the website, at the physical stores in Copenhagen and Odense (opening 8 March) or at the highly popular Veras Market, which is held every other Sunday. Veras recycles both vintage and high-street and the clothes are carefully assessed for style and quality.


Veras, Pogestræde 22, Odense and Veras at Vendersgade 17, Copenhagen.

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Tøjtaske fra vigga. Foto: Vigga

Vigga – subscription for children’s organic clothing

As any parent knows, kids aren’t cheap. Vigga makes things much more manageable. Here you pay every month for a pack of designer organic clothes for babies and small children and then swap it for a new one when the clothes become too small. You then return the pack, which is cleaned, checked and repaired and passed on to the next family, while you are sent a new pack in the next size up. You select the mix in the pack yourself and you can choose from three pack sizes to suit your needs. Vigga has won several awards, including the Danish Design Award and the Sustainia Award.



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Market on Stefansgade in Copenhagen. Photo: Oliver Foerstner/shutterstock

Clothing swaps – new for old

Pengeløse byttemarkeder er en voksende trend i Danmark. De foregår i sportshaller, kulturhuse og biblioteker, og konceptet er at medbringe tøj, sko og andet, man ikke længere bruger, og bytte det til noget, man kan bruge blandt de ting, andre har haft med. Sådan får man hurtigt byttet sig til en ny garderobe ganske gratis. Byttemarkeder er også blevet populære i Norge og Sverige, og den 14. april holdes der Nordisk Byttedag for fjerde år i træk, hvor der forventes mere end 200 byttemarkeder over hele Norden.

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