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Scandinavians have voted – here are their favorite destinations

SAS travelers have had their say. Here are the 10 most popular destinations they want to travel to. One thing is clear: Norway, Sweden and Denmark slightly disagree.

Every Thursday, SAS travelers can book tickets to popular destinations around the world at discounted prices. The campaign is called Now or Never and is perfect for those people looking for a good offer for their favorite destinations. 

For the second year in a row, Scandinavian Traveler held a competition in conjunction with the Now or Never campaign. By voting for their dream destination, SAS travelers were able to influence which destinations would be part of the upcoming campaign. The 10 most popular destinations then received extra special prices for a period of 12 hours. 

No country is the same, as demonstrated by the vote. In the right-hand column you can see which destinations are the most popular in your country.

Overall, Tokyo proved to be the most popular destination, closely followed by New York, with Miami in third place. The top three is a repeat of last year’s vote, which you can find here: 

There are three new entries on this year's list - Rome, Malaga and Chicago - forcing London, San Francisco and Los Angeles out of the top 10. 

Here’s the list in full:

Which of these destinations would you like to visit this year? 

1. Tokyo (Last year: 1)

Experience the Japanese capital's fascinating mix of skyscrapers, neon signs, cutting-edge technology, temples, parks, and traditions. Get an authentic dining experience at a local izakaya or go for three Michelin stars, buy electronics, and get to grips with J-pop culture in Akihabara. Take in a sumo wrestling match and relax in Shinjuku Gyoen Park where the cherry trees blossom in the spring.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign.

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2. New York (Last year: 2)

The city that never sleeps is also the city that has everything. Iconic attractions such as the Statue of Liberty, Times Square, Central Park and the Empire State Building, food from around the world, world-class shopping and museums that never fail to impress. Also try cycling along the Hudson River, visit the ultra-hip DUMBO quarter by the Brooklyn Bridge, and sample the trendy restaurants in Brooklyn's Bushwick neighborhood.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign.

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3. Miami (Last year: 3)

Pastel-colored art deco neighborhoods, yoga on the beach, and everything from Cuban to Puritan food. Take a walk through Little Havana, the Design District and Ocean Drive where you can feel the city's pulse and latino rhythms from cars. Visit hip gallery and artist neighborhood Wynwood, go on alligator safari in the Everglades, and don't miss the wonderful beaches in the Florida Keys.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign.

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4. Malaga (New entry!)

This Spanish port city is a go-to destination for travelers looking to enjoy a weekend getaway in the sun. Tasty tapas, a rich cultural life, and cozy neighborhoods are probably also reasons why it is at the top of travel lists of many Scandinavians. Malaga is the Spanish city that offers something extra every day of the year.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign

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5. Alanya (Last year: 8)

If it’s sun you’re after, you need look no further. At the heart of the Turkish Riviera, Alanya enjoys 310 days of sunshine a year. SAS flies to Gazipasa, which is only 30 minutes by car from Alanya.Anyone looking for sun and heat but does not want to travel outside Europe should set their sights on Alanya.

Note: Can be booked at a discounted price from Norway during the Now or Never campaign.

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6. Alicante (Last year: 7)

Located on the Spanish Costa Blanca and surrounded by the Mediterranean, Alicante can boast an average of 3,000 hours of sunshine a year, and attracts visitors through its charm, cultural experiences, and good food. Relax on Postiguet beach near the old town, enjoy the views from Spain's largest castle ruins, and eat stunning food at La Ereta in Ereta Park. Alicante is also the perfect starting point for driving tours along the coast to Barcelona, Malaga, or the pristine beaches and small towns dotted along the shore line.

Note: Can be booked at a discounted price from Norway and Sweden during the Now or Never campaign.

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7. Rome (New entry!)

Rome is a classic destination for many Scandinavians. It’s soaring popularity has now brought the city into the top ten. But of course, who can fail to be attracted by the capital of pasta where you can enjoy the architecture along sun-drenched streets and stop for a glass of wine at one of the countless outdoor cafes? In Rome, there’s something to see around every street corner.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign.

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8. Hong Kong (Last year: 5)

The Chinese city of Hong Kong is one of the world's most densely populated, and an international meeting place for business and pleasure. Try Hong Kong's stunning food culture in the trendy Sham Shui Po food quarter, take a hike out to one of the glorious beaches, and experience the incredible skyline from one of the city's rooftop bars where you will be greeted with a vista that's hard to beat.

Note: Can be booked at a discounted price from Norway, Denmark and Sweden during the Now or Never campaign.

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From60 000 Round trip

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9. Athens (Last year: 10)

The Greek capital has a lot to offer visitors. Although it still has that small town feel, Athens has grown and evolved into a modern global city. It’s a crossroads where ancient monuments and the future meet, attracting culture-loving tourists from all over the world. If that's not enough, Athens has a range of bars and restaurants that cannot be sniffed at.

Note: Can be booked at a discounted price from Denmark during the Now or Never campaign.

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From30 000 Round trip

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10. Chicago (New entry!)

Already done New York? Then Chicago could be the next American big city for you to discover. It boasts a vibrant cultural life, has a unique fast food offering, and affords great opportunities to see world-class sports – and much else besides.

Note: Can be booked at a discounted price from Denmark and Sweden during the Now or Never campaign.

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