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The hamburger boss’s favorite burgers in Los Angeles

To say that Richard Bergfors, CEO of hamburger chain Max, is obsessed with burgers is something of an understatement. He eats at least one burger every day. Even on Christmas Eve. All the while, he travels the globe in pursuit of the perfect burger. Many of his favorites are to be found in Los Angeles – here are five of them.

MAX:s CEO Richard Bergfors

Where did your love of hamburgers come from? 

“My parents started Max hamburgers before I was even born, so my whole childhood basically revolved around hamburgers. My very earliest memories are of sitting at the dining table as we tested the latest bread, dressings, and ingredients. And I remember that while my school friends went to Legoland, I hung out with my dad on road trips around America, trying out new burger places. So you could say that the burger is a beloved family member that has always been at my side. It might sound a bit wacky to some, but that’s the simple truth.” 

What is it about burgers that makes you love them so much? 

“Hamburgers never go out of style and you can customize them in millions of ways. Just by replacing the bread, changing the ingredients in a dressing, or swopping the meat, you can have a completely different taste experience. Also, making a great burger is all about technical expertise, because all the flavors have to marry together in the same bite. It’s a skill that not everyone can master. But apart from the actual taste, there’s something about hamburgers that is social and unpretentious that I think is incredibly beautiful.”

Where to find Richard’s favorite burgers in Los Angeles:

The Apple Pan

“A cult classic! Established in 1947 and still making hamburgers the same way they did back then. The décor hasn’t changed either. Their hamburgers come with a thick layer of salad that provides a healthy crunch, and a fantastic relish that adds a sweet and sour taste. Their special sauce with a hint of cinnamon helps to make it a really juicy burger.”

The Apple Pan

10801 W Pico Blvd, Los Angeles

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Irv's Burgers

“Sadly, they were forced to close the original restaurant where it all began. They may be at a different address now, but the burgers are just as good. Their hamburgers are simple, with clean flavors, good meat, and nice bread. That’s all the ingredients you need for a perfect burger.”

Irv's Burgers

7998 Santa Monica Blvd, Los Angeles

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Pie'n Burger

“At Pie ‘n Burger they take a simple and unpretentious approach to create the perfect taste. The meat’s juicy and rich, which delivers an incredibly clean taste. It’s perfect and really tickles the taste buds.”

Pie'n Burger

913 E California Blvd, Los Angeles

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Umami Burger

“This is a taste explosion like no other! Combinations you’ve never tried before and never thought you would find at a hamburger restaurant. The common denominator is that all the ingredients have a high natural content of umami. It’s like a circus in your mouth!”

Umami Burger

852 S Broadway, Los Angeles

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On multiple locations

In-N-Out Burger

“A true classic that can be found all over America. They’ve had the same menu ever since it all began back in 1948 and I love the way they refuse to be modern and they still do things the way they’ve always done. It’s simple, cheap, and good! I recommend ordering from their not-so-secret menu and choosing animal style fries to go with a double-double burger."

In-N-Out Burger

9149 S Sepulveda Blvd, Los Angeles

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