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Dennis Bärlund

HOUSE OF SCANDINAVIA

Rey’s career reaches new heights

Not only will Swedish music sensation Paul Rey entertain House of Scandinavia visitors with an exclusive SXSW show, he’ll also launch his new single “Good for You” with a unique performance live on the SAS flight to Austin.

It’s a pretty exclusive group of Swedish musicians that can boast the likes of Quincy Jones and Snoop Dogg on speed dial – but then again, Paul Rey isn’t any Swedish musician. Born in Lund, and originally called Pauli Jokela, Rey’s upbringing was unconventional to say the least. His mother originally from Chile, fled from Chile to Paris to escape the Pinochet before moving onto Sweden as an exchange student, which is where she met Rey’s father, also on an exchange program from inland. Brought up with music constantly around him, Rey showed talent from an early age that eventually saw him signed by major label Epic in 2015. 

Photo: Daniel StigefeltIt turned out to be a pivotal year in the young man’s career, as he not only released his debut EPGood as Hellbut he also played at SXSW for the first time, and came under the radar of impresario and super producer Quincy Jones, producer of course of Michael Jackson’s seminal Thrilleralbum. So impressed was the legendary producer that took Rey under his wing to become a mentor to the young Swede. Having Jones onboard opened plenty of doors for Rey, not least Snoop Dogg, who worked together with Rey on the single “California Dreaming.’” 

He signed to Warner Music Sweden back in 2017. Warner’s Nordic President Jonas Siljemark comments: 
“We were thrilled to welcome Paul to the Warner family. He is a very talented musician who writes his music himself and we think he has great global potential.” 

With the release of the single “Good for you” fans, old and new, will have the first chance to see the next step in Rey’s career.
“We all go through life trying to be a good person, gaining a little knowledge and finding love. Even though there’s los of things in life I don’t know, what I do is when I find something that really is good for me. The single is about just that, being at least sure of one thing in this life!” Says Rey.

Visitors to this year’s SXSW will get several chances to see what all the fuss is about in Austin. Following the example set by Kim Cesarion last year, Rey will perform on the non-stop SAS flight to Austin ahead of the convention, and among several shows in Texas he will play at the House of Scandinavia. The man himself is looking forward to what promises to be an extraordinary trip.
”Music has made it possible for me to travel all over the world, see new places and meet new people. I’ve spent hours on airplanes, but never before have I combined music with traveling in this way before. I’m looking forward to perform on the flight to Austin, it feels like the best way to get in the right festival mood,” says Rey.

Who will be there

The Program

House of Scandinavia in Austin

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