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SAS 70 Anniversary

1946-2016

This year, SAS will celebrate 70 years as Scandinavians’ preferred airline. We’ll be bringing you stories and photos, video clips, stats, and much more throughout year as we relive the colorful history of what was originally called Scandinavian Airlines System, but later just Scandinavian Airlines.

We’ve been a part of a billion travel stories, many of them unforgettable. Do you have one you’d like to share? Please email us at [email protected]

Welcome to the past, present, and future of SAS. And thank you for the first 70 years!

SAS 70 Anniversary

1946-1949

Newly established SAS makes it big in the Big Apple, then quickly adds destinations in South America and Asia. More than 700 hopeful young women apply for 22 positions as stewardesses.

SAS 70 Anniversary

1948

ABA Maintenance workshop at Bromma Airport BMA, Stockholm 1948.

SAS 70 Anniversary

1946

Dan Viking, the first SAS aircraft with the Viking name. It was used on the first SAS route Copenhagen-New York.

SAS 70 Anniversary

1950-1960

The beginning of SAS as we know it, a Scandinavian airline with domestic and international routes. The young airline becomes a favorite with Hollywood stars, thanks to a direct flight between Los Angeles and Scandinavia that passes over the North Pole.

SAS 70 Anniversary

1959

The SAS-Pelican Minnie became SAS Cargo's mascot through its built-in cargo capacity. The official handover of the Pelican to the Manila Zoo. The Cargo plane loading for the route CPH-MNL, 1959.

SAS 70 Anniversary

1959

Walt Disney and his wife departing from Kastrup Airport CPH, Copenhagen by SAS to Vienna, 1959.

SAS 70 Anniversary

1958

SAS Air Hostess Birgitta Lindman, cover girl in the newspaper Life September 1958.

SAS 70 Anniversary

1960-1970

The first Caravelle jet is delivered in 1959, and in the early 1960s SAS adds DC-8 four-engine jets and then DC-9s to its fleet. SAS also becomes the first airline to have an in-flight entertainment system.

SAS 70 Anniversary

1967

Air hostess Carin Nemvill on board with summer uniform designed by Carven 1965-1971.

SAS 70 Anniversary

1960

Louise Amstrong flying with SAS

SAS 70 Anniversary

1970-1980

Here comes the first Boeing 747, the jumbo jet, and now the DC-10. Oh, there’s also Scanorama, the in-flight magazine. Wait, are those new uniforms? Yes, they are – and they’re designed by Christian Dior.

SAS 70 Anniversary

1970

Douglas rolls out the DC-10, first of the wide bodied tri-jet aircraft and worldwide corporation´s 50th anniversary year at a colorful cermony at Long Beach, Califonia on 1970-07-23. The crew disembarking between the stewardesses welcoming lines is Clifford L. Stout.

SAS 70 Anniversary

1970

Debut of Series 30 DC-10, 1970-07-27, Chris Holten-Lund, LGBTW was present for the rollout of the first series 30 version of the DC-10 at Douglas plant in Long Beach, from left William T. Gross, DC-10 program manager and John C. Brizendine, Douglas executive vice president.

SAS 70 Anniversary

1977

20th years Anniversary of SAS service CPH - ANC - TYO. 

SAS 70 Anniversary

1980-1990

Hey, hey, it’s the Eighties and SAS becomes the businessman’s airline, with the best customer service on the planet. Is it any wonder that SAS wins both the Best Passenger Service and the Airline of the Year awards? Probably not.

SAS 70 Anniversary

1980s

SAS Boeing 767, interior, grey flight seats, chairs.

SAS 70 Anniversary

1990-2000

The world changes, and airlines have to change with it. SAS and partners join forces to launch the Star Alliance, and SAS launches its EuroBonus loyalty program. It’s also the end of an era as SAS makes its last flight on the North Pole route. No need to feel blue, though – even if SAS makes blue its color.

SAS 70 Anniversary

1996

SAS Christmas, Santa Claus giving a present to a baby passenger onboard on way to Japan.

SAS 70 Anniversary

1990s

His Majesty King of Sweden Carl XVI Gustaf is seen signing his autograf on a SAS Saab-Fairchild 340 plane.

SAS 70 Anniversary

2000-2010

This is when the world goes truly digital, but as a wise man once said, “The best accessory to the Internet is the 747.” We still need that human touch. SAS launches a new website and adds the ability to make bookings on a mobile phone.

SAS 70 Anniversary

The future

As in the 1950s, SAS makes a bold push: “Go big or go home.” There’s the fresh cabin and new additions to the fleet. There’s the app, a new Scandinavian Traveler concept, smartwatches, and then some. Where we’re going, we don’t need roads.

SAS 70 Anniversary

2015

SAS upgrades the interior & onboard services on the long-haul flights.

SAS 70 Anniversary

2016

SAS releases REMAP, a way for you to create your own personalized map and share it with your friends via SAS own app or website.

Navigate trough the years

  • WHAT'S THIS?

    This year, SAS will celebrate 70 years as Scandinavians’ preferred airline. We’ll be bringing you stories and photos, video clips, stats, and much more throughout year as we relive the colorful history of SAS. We’ve been a part of a billion travel stories, many of them unforgettable. Do you have a memory or a photo to share? Please email us at [email protected]

    What's this

  •  
  • THE FOUNDING FORTIES

    Newly established SAS makes it big in the Big Apple, then quickly adds destinations in South America and Asia. More than 700 hopeful young women apply for 22 positions as stewardesses.

    1940

  •  
  • THE EXPANSION YEARS

    The beginning of SAS as we know it, a Scandinavian airline with domestic and international routes. The young airline becomes a favorite with Hollywood stars, thanks to a direct flight between Los Angeles and Scandinavia that passes over the North Pole.

    1950

  •  
  • THE JET AGE

    The first Caravelle jet is delivered in 1959, and in the early 1960s SAS adds DC-8 four-engine jets and then DC-9s to its fleet. SAS also becomes the first airline to have an in-flight entertainment system.

    1960

  •  
  • WELCOME TO BUSINESS CLASS

    Here comes the first Boeing 747, the jumbo jet, and now the DC-10. Oh, there’s also Scanorama, the in-flight magazine. Wait, are those new uniforms? Yes, they are – and they’re designed by Christian Dior.

    1970

  •  
  • AIRLINE OF THE YEAR WITH FLYING COLORS

    Hey, hey, it’s the Eighties and SAS becomes the businessman’s airline, with the best customer service on the planet. Is it any wonder that SAS wins both the Best Passenger Service and the Airline of the Year awards? Probably not.

    1980

  •  
  • HELLO, EUROBONUS 

    The world changes, and airlines have to change with it. SAS and partners join forces to launch the Star Alliance, and SAS launches its EuroBonus loyalty program. It’s also the end of an era as SAS makes its last flight on the North Pole route. No need to feel blue, though – even if SAS makes blue its color.

    1990

  •  
  • THE INTERNET ERA 

    This is when the world goes truly digital, but as a wise man once said, “The best accessory to the Internet is the 747.” We still need that human touch. SAS launches a new website and adds the ability to make bookings on a mobile phone.

    2000

  •  
  • BACK TO THE FUTURE

    As in the 1950s, SAS makes a bold push: “Go big or go home.” There’s the fresh cabin and new additions to the fleet. There’s the app, a new Scandinavian Traveler concept, smartwatches, and then some. Where we’re going, we don’t need roads.

    The future