The really important priorities

There are both pros and cons with my lifestyle. I really love it but sometimes I do wonder what my life would have looked like otherwise.

I had the luxury of growing up with two fantastic parents who maybe didn't give me that many material things (though growing up in a secure home owning area, I am aware of my privileges), but they gave me plenty of their time and attention and at least two great adventures in nature every year. We went kayaking, camping, cross country skiing, long distance skating and so on. My parents were pretty hippie like and never understood where my craving for luxury hotels, fashion, fine dining and things that cost that bit extra had come from (it came from my grandfather, thanks granddad!).

When I was little I had tantrums about not wanting to sleep in a tent - I wanted to stay at a hotel (brat alert).But when I look back on my childhood, I’m incredibly grateful. They gave me time instead of money or material things. What luxury. They were there for us and hands on parents. And they were adamant that their greatest wish for us was that we would do what made us happy whether this concerned our career, education or family. But not simply that, they showed my sister and me what made them happy and included us in that. Even if it meant packing a three-year old, a six-year old, tent, sleeping bags, teddies, Primus stove, cans of food and rubber rings in two kayaks and heading out into the archipelago for two weeks. 

Short-term vs long-term happiness
This is something deeply rooted in me. It's a powerful driving force in my entrepreneurship as I am 100% driven by passion and therefore will always go (or fly LOL) further than my competitors. But it's also something I think about when I think about the short-term vs the long-term.

For a long time, I've been pondering whether my intensive traveling and work gets in the way of other things I would like in the long-term. Such as relationships and family. Plus, other more basic things such as a driver's license, it's high time I sorted that out. Travel makes me very happy and I really love it, but I’m afraid that is a short-term pleasure and that I am postponing things that make me happy in the long-term. But having said that, what’s the alternative? Travel less and stay at home waiting for something to happen? 

“Bizcation” on the plane
You don't choose what makes you happy. Or maybe other people do, but I at least, haven’t done that. You can only choose your approach to this. And sometimes it feels as though there's only one road to choose and I must follow that.

I’m writing this on a plane in a state of mind I often find myself in at altitude - nostalgic and sometimes overly philosophical. It's a heightened state where I am more susceptible to sentimentality, a bit more hubristic and in the words of a lifestyle coach “I didn't choose this life, it chose me”.

But also, the feeling that everything is possible. I think SAS hit the nail on the head a few years ago in its advertising campaign with “bizcation” or whatever this is called today. I recognize myself and it's always fun to laugh at yourself a bit. Now, I need to answer emails. 

Family time

Dinner, walk and five child-free hours with my sister in Stockholm, (though I love her kids more than life itself). Porsche from the lounge to the plane by all means (when you travel Lufthansa First from FRA or MUC that’s included, true story) but family time is the height of luxury for me.  



I had a fantastic dad for nearly 20 years. Not everyone is so fortunate.

Make every moment count

My dad died far too soon. Prioritize seeing them when they are still around. Nothing lasts forever.

July 05, 2018

Secret Traveler

Age: 31
EuroBonus level: Diamond
No. of times around the world by air: 20
Total time in the air per year: 1,6 weeks (3%)
No. of countries visited: 34
Most frequent destinations: ARN, LHR/LCY, OSL, DPS
Favorite destination: The Ligurian coast
Never leaves home without: Noise Canceling Headphones (Bose QC35) and Passport

I’m an entrepreneur in Europe with the entire world as my workplace. It’s lucky I love traveling as I spend much of my working day on the move as well as my leisure time - there’s so much to see and new people to meet.

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