SXSW 2020 – direct to the heart of the action

For the third year in a row, SAS will be offering direct flights to and from Austin for SXSW. Book your ticket now.

Once again, SAS will be laying on direct flights to and from Austin for the annual SXSW convention in Austin, Texas. Following on from the success of the past two years, the flights, to and from Copenhagen will give visitors the chance to make the most of their time at the iconic festival. 

In 2020, the direct SAS flight will leave Copenhagen on Wednesday 11 March, returning the following Tuesday (17 March) in the evening when SXSW Interactive draws to a close. The flights have been timed to allow for good onward connections to other parts of the region.

The direct flights have proved to be a huge bonus for people attending the convention, giving them a convenient and fast route to Texas and more time to acclimatize to the new time zone and sort out passes before the interactive schedule begins in earnest on 13 March. 


As in the past two years, SAS travelers will benefit not only from direct flights, but once they are in Austin, the House of Scandinavia will provide the perfect venue for entertainment, business meetings, talks, presentations and of course fine Scandinavian refreshment. 

The flight themselves have proved to be exciting experiences on their own in the past two years, acting as impromptu venues for exclusive live performances by top Nordic stars such as Kim Cesarion in 2018 and this year Paul Rey, not to mention a memorable cocktail workshop and specially produced beers. Expect something just as memorable in 2020!

Furthermore, if you’re quick, you can take advantage of favorable prices thanks to the SAS “early bird” offer that runs from 1-31 August. 

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