SXSW Daily Round up – Day Four

Day Four at the festival was all about royalty – of the tech, political, Hollywood and, in the House of Scandinavia – the literal variety.

As part of a series of events hosted by Roskilde Festival, the House of Scandinavia was proud to welcome Her Royal Highness the Crown Princess of Denmark, who offered her opinions on music and Denmark’s place in the tech scene. 

Elsewhere in the main Austin Convention Center, some of the biggest names in the tech business gave the festival a huge lift with some heavyweight keynotes, not least Instagram co-founders Kevin Systrom and Mike Krieger, who told a packed audience the story of their journey to ubiquity, and the lessons they have learned along the way.

Another of the longest lines of the day waited to catch Gwyneth Paltrow onstage, discussing not only her acting career, but also how she has developed Goop into a huge lifestyle brand. Elsewhere other leading lights from Hollywood in Austin today included Ethan Hawke, Olivia Wilde, who will shortly release her directorial debut Booksmart, and Frank Oz, the legendary creator of the Muppet Show.

Meanwhile, the Hilton staged an eye-opening session on the future of transportation in a city that feels like it’s been taken over by electric scooters this week, and we also learned how AI will design the human future, how bricks and mortar will help retail bounce back and all about Aquaculture – “the future of food.”

Back in the House of Scandinavia, EU Competition Commissioner Margrethe Vestager outlined her fight against corruption, and where she feels her biggest challenges lie ahead, while the evening was kicked off in fine style by a Roskilde Festival takeover – four bands picked by the festival organizers – Lowly, Death by Unga Bunga, Shitkid and Black Midi, who played blistering sets to a large crowd out on the hill – and gave us a taste of the special vibe Roskilde Festival offers each summer back in Denmark.





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